Gold Demand Rises Ahead of Eid al-Fitr
Gold demand is expected to increase ahead of Eid al-Fitr as many Indonesians receive additional income from the Holiday Allowance (THR) during the Ramadan season.
According to Shaokai Fan, Head of Asia-Pacific (ex-China) and Global Head of Central Banks at the World Gold Council (WGC), public interest in gold in Indonesia typically rises during Ramadan and the period leading up to Eid al-Fitr. This trend reflects not only seasonal spending patterns but also the important role gold plays in household financial planning.
In Indonesia, gold holds a unique position by combining cultural value, liquidity, and long-term wealth protection. These factors make it an attractive asset, especially during periods when household cash flow temporarily increases.
Shaokai explained that the Ramadan and Eid festive season significantly influences household liquidity within a relatively short period.
“When people receive additional seasonal income such as the Holiday Allowance (THR), some allocate it to assets that can preserve long-term value, including gold,” Shaokai said in an official statement on Wednesday (March 11, 2026).
Beyond liquidity factors, cultural traditions and seasonal trends also play an important role in shaping market dynamics. In Indonesia, Ramadan and Eid al-Fitr often mark a surge in gold trading activity, reflecting both financial planning strategies and the deep cultural connection many Indonesians have with gold.
Although the increased buying activity tends to occur seasonally, the underlying motivation is usually long-term investment. Surveys show that Indonesian investors typically hold physical gold for around six years, highlighting its role as a long-term wealth preservation tool rather than a short-term trading asset.
Similar seasonal patterns can also be seen in other major gold markets around the world. In China, gold demand often rises ahead of the Chinese New Year, when gold is widely given as gifts symbolizing prosperity and good fortune. Meanwhile, in India, gold purchases usually increase during the wedding season, when gold plays a central role in both cultural traditions and family financial planning.
“These seasonal patterns highlight the broader role of gold in household portfolios,” Shaokai explained. “Amid macroeconomic uncertainty and pressure on purchasing power, gold is often viewed as a reliable asset for protecting long-term value.”
In addition, findings from the Indonesia Consumer Insights Analysis Report show that gold is the second most commonly owned asset among Indonesian investors after savings accounts. Many investors prioritize security and long-term stability in their investment decisions, reinforcing gold’s position as a key component of household wealth management.
During festive seasons, local gold producers and retailers frequently launch special-edition gold products, which attract both investors and gift buyers. These initiatives demonstrate the dynamic nature of Indonesia’s gold market and its responsiveness to cultural moments.
“These themed products can also expand demand beyond traditional investors, as purchase decisions are often influenced not only by financial considerations but also by symbolic and emotional values,” Shaokai concluded.





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